World Cheese Dip Championship Branding
The World Cheesedip Championship project was a complete rebranding venture for the charity competition held in Little Rock, Arkansas each year to determine the best cheese dip recipe from competitors.
The client wanted an identity that resonates with the main theme of the event to show through, that main theme being, bold and flavorful. They also wanted creative solutions to help amplify the attendee’s experience at the festival.
To accomplish this for the client I reimagined the branding by utilizing the shapes and textures of the chips and cheese dip themselves. I utilized the color schemes of peppers throughout the branding to associate the event with that connotation of spice and heat. The event required the production of wayfinding, tickets, digital and print advertising, and product design.
