2016 Presidential election voting campaign

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This is an ad campaign to encourage individuals in the United States to exercise their right to vote.

The problem that this campaign focused on was getting more voting-age citizens of all demographics and political parties to the polls during the 2016 presidential election.

The way that I approached this campaign was by using typography to represent the importance of action and symbolize the people that an individual’s vote can affect. These designs put emphasis on the action of voting itself to serve as a constant call-to-action for the viewer. The list of affected groups of individuals presented with a simple outline to represent the status of those people. Each line in that list represents a different group and acts to get individuals thinking about all the people around them who may not be able to vote or have their voices be heard. I used a neutral color scheme to keep the campaign bipartisan and to serve as a call-to-action on an individual basis.