Venetian Demon Koffee Co.

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 This is the product packaging and sidekick display for the gourmet coffee brand Venetian Demon Koffee Company.

The client wanted packaging and an accompanying display that went against the typical design for coffee products and that set their products apart from other coffee brands in a retail environment.

The way that I accomplished this is by creating a unique and highly stylized packaging system rather than just a bag. The design on each box was inspired by the graffiti found in Venice, Italy that depicts monsters and anti-tourist sentiments. Each box features a color-coordinated illustration and background that represents the intensity of flavor of the products as well as the attitude of the brand as a whole.