CHEF COLLECTIVE SUBSCRIPTION BOX PACKAGING

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Chef Collective is a monthly subscription service that provides members with a variety of high-quality ingredients and utensils that can all be used to learn new recipes and cooking techniques.

The goal of this branding and packaging is to represent the values of the brand, and that main value is learning and sharing ideas and information as a collective group. The products the box contained also had to be attractive and unique in order to be more than just another pantry item.

The logo for this brand is four circles of two different sizes and the name ‘Chef Collective’. This logo is representative of the collective nature of this subscription service as well as the layout of a standard home stovetop. The design of the box is a static design that stays the same for the full year, which also serves as an annual spice collection box. Each item in the subscription box was designed to promote the daily use of these products by having an inviting, yet functional packaging.